foreign-trade-market-researcher

interface:
  display_name: "AI 外贸市场与客户开发研究员"
  short_description: "根据产品、目标市场和企业条件生成外贸市场调研、客户画像、找客户关键词和开发方向。"
  default_prompt: "请根据我的产品、目标国家和企业基本信息，完成外贸市场与客户开发研究。"

# Company Fit Rules

Use these rules to judge whether a market opportunity is also a realistic development opportunity for the user's company.

## Core Principle

Market opportunity does not equal company development opportunity.

A product may have strong demand in the target market, but it may still be unsuitable for the user to prioritize if the company's certifications, MOQ, price positioning, production capacity, delivery time, customization capability, service ability, or customer experience do not match the target customer type.

## Required Company-Fit Inputs

Evaluate fit using only information provided by the user or clearly verified from supplied materials. Consider:

- Company type: factory, integrated manufacturer/trader, trading company, brand owner, supplier, service provider, or other.
- Company scale.
- Main products.
- Product advantages.
- Product price positioning.
- MOQ.
- Lead time.
- Production capacity.
- OEM capability.
- ODM and R&D capability.
- Product customization capability.
- Packaging customization capability.
- Existing certifications.
- Ability to cooperate with additional certifications.
- Current export countries.
- Existing customer types.
- After-sales capability.
- Warranty capability.

## Do Not Assume Capabilities

Never assume the company already has:

- UL
- ETL
- FCC
- Low MOQ
- ODM capability
- Large retail channel supply capability

If these items matter for the market or customer type and the user has not provided them, mark them as missing information or a validation point.

## Insufficient Information Notice

If the user has not provided enough company information, include this sentence before the fit table:

"以下企业匹配结果属于初步预判，需要补充企业条件后进一步判断。"

Then continue with a preliminary analysis based on the available product, market, and company clues.

## Fit Judgment

Rate enterprise match as:

- High: the user's stated capabilities directly match the customer's buying requirements and market entry barriers; major certifications, MOQ, price tier, supply ability, customization, and service expectations appear compatible.
- Medium: the opportunity is plausible, but the user needs additional proof, certification, local service support, product adaptation, MOQ adjustment, or channel experience.
- Low: the customer type likely requires capabilities the user has not provided, cannot currently support, or explicitly wants to avoid.

Always explain the reason. Do not output a rating without a judgment basis.

## Development Difficulty

Judge development difficulty as high, medium, or low using:

- Certification and compliance burden.
- Customer qualification threshold.
- Required order size and supply stability.
- Price pressure and margin room.
- Need for local inventory, installation, warranty, or after-sales support.
- Sales cycle length.
- Need for brand, retail, project, or tender experience.
- Difficulty finding decision makers.

## Output Table

When comparing customer types, output this table:

| 客户类型 | 市场机会 | 企业匹配度 | 开发难度 | 判断原因 | 建议 |
|---|---|---|---|---|---|

Table guidance:

- 客户类型: use concrete B2B segments such as importer, distributor, brand owner, retailer, ecommerce seller, engineering company, manufacturer, raw material buyer, system integrator, or service/channel partner.
- 市场机会: summarize the demand and channel opportunity in the target market.
- 企业匹配度: use 高 / 中 / 低 only.
- 开发难度: use 高 / 中 / 低 and reflect barriers, not just market attractiveness.
- 判断原因: explain the match between customer requirements and the user's actual stated capabilities.
- 建议: recommend priority development, conditional development, preparation needed before outreach, or not first priority.

## Practical Judgment Patterns

- If the user is an OEM/ODM factory with customization, R&D, stable quality, and relevant certifications, brand owners, importers, and private-label customers may be stronger fits than low-price marketplace sellers.
- If the user is a trading company with flexible sourcing and broad categories, importers, wholesalers, and distributors that need product portfolios may fit better than customers requiring deep factory audits.
- If the user lacks confirmed certifications required by a market/channel, do not rate certification-heavy retail or regulated customers as High.
- If the user's MOQ is high, small ecommerce sellers or small retailers are usually not first priority.
- If the user lacks after-sales or warranty support, machinery, electronics, installation-heavy products, and large retail programs may be harder to develop.
- If the user has existing export experience in similar markets or similar customer types, count it as a positive fit signal, but still check country-specific compliance and channel requirements.

# Customer Development Rules

Use these rules after market research and company-fit analysis. Convert market findings into practical customer discovery, screening, contact-role selection, and outreach strategy.

## Core Principle

Do not describe ICPs only as broad labels such as importer, wholesaler, ecommerce seller, or brand owner. Each ICP must be specific enough to guide search, screening, and outreach.

## Complete ICP Fields

For each ICP, include:

1. Customer type.
2. Company size.
3. Market location.
4. Sales channels.
5. Product types.
6. Product price band.
7. Product line characteristics.
8. Purchasing model.
9. Reasons they may buy this product.
10. Current possible problems.
11. Purchasing trigger signals.
12. Priority development signals.
13. Exclusion conditions.
14. Recommended contact roles.

If available evidence is insufficient, mark uncertain fields as "需验证" instead of inventing details.

## Customer Purchasing Signals

For each ICP, select signals that fit the product category and market context. Do not mechanically output every signal for every industry.

Possible signals include:

- Added a new product category.
- Launched a similar product recently.
- Product reviews show quality problems.
- Product rating is declining.
- Product lacks popular features.
- Hiring product, purchasing, sourcing, supply chain, quality, operations, or category roles.
- Expanding into a new market.
- Participating in industry trade shows.
- Adding new products before peak season.
- Products are repeatedly or long-term out of stock.
- Product line is old or visually outdated.

Output purchasing signals using this table:

| 客户信号 | 可能说明 | 如何验证 | 建议联系角度 |
|---|---|---|---|

Verification examples:

- Check product launch dates, catalog updates, "new arrivals", press releases, and marketplace listings.
- Compare recent reviews, Q&A, ratings, and complaint themes.
- Check LinkedIn hiring posts, company job pages, and department growth.
- Check trade show exhibitor lists, booth news, association member pages, and distributor announcements.
- Check stock status across official site, Amazon, Walmart, retail sites, and distributor catalogs.

## Customer Scoring Model

Generate a scoring model based on the current product, industry, and market dynamics. Do not use the exact same scoring conditions for all industries.

Output:

| 判断条件 | 分值 | 判断方法 |
|---|---|---|

Include both positive and negative signals.

Common positive signal categories:

- Strong product/category fit.
- Clear purchasing trigger.
- Matching price band.
- Compatible MOQ or order volume.
- Matching channel and customer base.
- Existing import or supplier cooperation experience.
- Relevant certifications or quality requirements match the user's strengths.
- Product line has gaps the user can fill.
- Evidence of growth, expansion, or new product development.

Common negative signal categories:

- Only sells low-price generic products while the user targets mid/high-end.
- Order size likely below MOQ.
- Requires certifications, local service, retail compliance, or warranties the user has not shown.
- Pure retailer page with no B2B purchasing path.
- Marketplace-only seller with weak brand or unstable volume.
- SEO directory, content farm, or affiliate page without real buying organization.
- Competitor/manufacturer unlikely to buy unless OEM/private-label logic is clear.
- Long tender or project cycle unsuitable for current goals.

Classify:

- 高优先客户: high total score, strong customer fit, clear trigger, realistic contact path, and no major disqualifying barrier.
- 中优先客户: plausible fit but missing proof, uncertain trigger, or requires adaptation.
- 低优先客户: weak fit, low buying likelihood, poor match with company capability, or strong exclusion signals.

If useful, set a numeric threshold, but explain the logic in plain language.

## Google Customer Search

Do not output only keyword lists. For Google prospecting, output:

| 客户类型 | 搜索公式 | 搜索例子 | 可能找到什么 | 如何判断 | 如何排除无效结果 |
|---|---|---|---|---|---|

Keyword groups:

- Product terms: product name, synonyms, applications, specifications, materials, feature words.
- Customer type terms: importer, distributor, wholesaler, dealer, retailer, brand, private label, contractor, system integrator, manufacturer, converter, packer.
- Industry terms: category, downstream industry, application industry, trade terms.
- Channel terms: wholesale, distribution, dealer network, stockist, reseller, vendor, supplier directory.
- Business model terms: private label, OEM, ODM, contract manufacturing, custom, bulk, B2B, project supply.
- Website page terms: catalog, products, brands, suppliers, partners, dealer, distributors, vendor, sourcing, procurement.
- Country/region terms: country, state/province, city, region, local-language terms when useful.
- Exclusion terms: `-Alibaba`, `-aliexpress`, `-made-in-china`, `-globalsources`, `-amazon`, `-shop`, `-retail`, `-blog`, `-review` when appropriate.

At minimum, provide these paths:

1. Product + customer type.
2. Industry + Distributor.
3. Website page feature search.
4. Brand and product catalog search.
5. Trade show and industry association search.

Explain:

- Why to search this way.
- What customer type may be found.
- How to exclude Chinese suppliers.
- How to exclude Alibaba and similar platform pages.
- How to exclude pure retail product pages.
- How to exclude invalid SEO pages, content farms, and fake directories.

Useful Google patterns:

- `"[product]" importer "[country]"`
- `"[product]" distributor "[country]"`
- `"[industry]" distributor "[country]"`
- `site:.com "[product]" "distributors"`
- `site:.com "[product]" "catalog"`
- `"[product]" "private label" "[country]"`
- `"[industry]" "association" "[country]" "[product/category]"`
- `"[trade show]" exhibitor "[product/category]"`
- `intitle:distributors "[product/category]" "[country]"`
- `inurl:distributors "[product/category]" "[country]"`

## LinkedIn Customer Search

For LinkedIn prospecting, output:

- Company keywords.
- Industry filters.
- Country/region filters.
- Company size filters.
- Company page judgment criteria.
- People page search steps.
- Decision-role priority.
- Boolean search strings.
- How to judge whether a person has purchasing influence.

Adapt roles by customer type:

- Importer/distributor: Owner, Managing Director, Purchasing Manager, Sourcing Manager, Product Manager, Category Manager, Business Development Manager.
- Brand owner: Founder, Brand Manager, Product Development Manager, Sourcing Manager, Supply Chain Manager, Operations Manager.
- Retailer/chain: Buyer, Category Manager, Merchandising Manager, Private Label Manager, Vendor Manager.
- Ecommerce/Amazon brand: Founder, Product Manager, Sourcing Manager, Marketplace Manager, Operations Manager.
- Manufacturer/OEM buyer: Procurement Manager, R&D Manager, Engineering Manager, Production Manager, Quality Manager.
- Engineering/construction/project buyer: Project Manager, Procurement Manager, Technical Manager, Estimator.
- Machinery/equipment buyer: Plant Manager, Operations Manager, Maintenance Manager, Engineering Manager, Technical Director.
- Raw material buyer: Procurement Manager, Materials Manager, R&D/Formulation Manager, Quality Manager.
- B2B service buyer: Founder/CEO, COO, Head of Department, Operations Manager, Marketing/Sales Director, IT/Security lead when relevant.

Purchasing influence signals:

- Title includes sourcing, purchasing, procurement, category, product, private label, supply chain, operations, engineering, R&D, quality, or owner/founder.
- The person posts about products, suppliers, sourcing, launches, operations, stores, projects, quality, or trade shows.
- The role belongs to a department that owns vendor selection or product/category decisions.
- The person has tenure and seniority enough to influence supplier shortlisting.
- The company is small enough that founders or general managers likely influence purchasing.

## Other Customer Sources

Select only methods suitable for the current product and target customer. Do not output all channels every time.

Possible sources:

- Amazon brand reverse lookup.
- Walmart brand reverse lookup.
- Industry trade shows.
- Industry associations.
- Distributor lists.
- Customs/import data.
- Brand official websites.
- B2B platforms.
- Kickstarter and crowdfunding platforms.
- Company hiring information.

Selection examples:

- Consumer goods and electronics: Amazon/Walmart brand reverse lookup, brand sites, reviews, crowdfunding, ecommerce seller research.
- Industrial products: trade associations, distributor catalogs, industry directories, trade shows, technical distributors.
- Machinery: trade shows, system integrators, factory/end-user directories, industry associations, project news.
- Raw materials: customs data, downstream manufacturer lists, converter/formulator directories, association members.
- Packaging: brand sites, contract packers, packaging associations, trade shows, ecommerce brand research.
- B2B services: hiring information, LinkedIn, industry associations, company tech/operations signals, case-study targets.

## Development Strategy by ICP

For each ICP, output:

| 客户类型 | 关注点 | 采购痛点 | 推荐卖点 | 联系理由 | 开发信角度 |
|---|---|---|---|---|---|

Do not give the same contact angle to every customer type.

Examples of differentiated strategy:

- Importers/distributors: emphasize sellable product line, margin room, stable supply, certifications, channel support, and fewer after-sales issues.
- Brand owners: emphasize differentiation, private label/OEM/ODM support, product development speed, packaging, quality consistency, and category gaps.
- Retailers/chains: emphasize compliance, quality control, packaging readiness, supply reliability, documentation, and proven market demand.
- Ecommerce sellers: emphasize review-pain-point fixes, small-batch testing if available, product images/content support, packaging, and fast iteration.
- Engineering/project customers: emphasize technical reliability, installation fit, documentation, lead time, warranty, and project references.
- Manufacturers/OEM buyers: emphasize specification stability, quality systems, volume supply, technical communication, and cost-performance.
- Raw material buyers: emphasize grade consistency, certifications, traceability, stable supply, and sample/testing support.
- B2B service buyers: emphasize ROI, risk reduction, workflow fit, proof of results, and implementation support.

## Contact Logic Before Outreach Angles

Before outputting sales email or outreach angles, answer:

- 客户信号：
- 客户可能存在的问题：
- 供应商可以提供的价值：
- 为什么现在联系：
- 建议联系角度：
- 需要验证的信息：

The "why now" reason should connect to a signal, not just a generic introduction.

# ICP and Customer Prioritization Method

Use this method to choose which broad B2B customer types are relevant before building detailed ICPs. For complete ICP fields, purchasing signals, scoring models, Google/LinkedIn paths, other customer sources, contact roles, development strategy, and contact reasons, use `customer-development-rules.md`.

## Customer Type Mapping

Consider these customer types:

- Importers
- Wholesalers
- Distributors
- Brand owners
- Retailers and chain retailers
- Ecommerce sellers and Amazon brand sellers
- Engineering companies
- Construction companies
- Manufacturers/OEMs
- Raw material buyers
- Industry agents
- System integrators
- Service/channel partners

Map each type against product category:

- Consumer goods: brand owners, importers, distributors, retailers, ecommerce sellers, private-label buyers.
- Industrial products: distributors, manufacturers, OEMs, engineering companies, maintenance/service providers.
- Machinery: end-user factories, distributors, system integrators, engineering firms.
- Raw materials: downstream manufacturers, converters, formulators, distributors.
- Packaging: brand owners, contract packers, packaging distributors, manufacturers, ecommerce brands.
- Home goods: retailers, importers, distributors, brands, project buyers.
- Electronics: brands, importers, distributors, installers, retailers, ecommerce brands.
- B2B services: decision-making companies, channel partners, agencies, integrators, department leaders.

## Initial ICP Fit Dimensions

Use these dimensions to decide which customer groups deserve full ICP development:

- Product fit: specs, quality tier, customization, application scenario.
- Volume fit: MOQ, repeat purchase potential, project size, annual demand.
- Price fit: buyer's likely price band and margin room.
- Capability fit: certifications, lead time, R&D, packaging, service, after-sales, local language/support.
- Channel fit: whether the customer's channel matches the product's local demand.
- Strategic fit: chance to build long-term account, brand/customer reference, product learning.
- Risk fit: payment risk, compliance burden, service burden, price pressure, tender complexity.

## Priority Levels

Recommend customers in three levels:

- Priority A: strong demand, clear product fit, reachable buyer roles, realistic MOQ/price, and company advantages directly match buyer needs.
- Priority B: good opportunity but requires proof, certification, channel adaptation, or more relationship building.
- Not first priority: weak fit, heavy compliance/service requirements, extreme price pressure, low volume, poor match with company positioning, or channels the user wants to avoid.

## Initial ICP Summary Format

Before loading `customer-development-rules.md`, summarize each candidate ICP with:

- Customer type
- Typical company profile
- Why this segment needs the product
- Matching company advantages
- Common objections or barriers
- First proof/material to prepare

## Avoid-List Logic

Respect explicit avoid requirements. Also flag segments as not first priority when:

- They buy mainly generic low-price products while the user positions as mid/high-end.
- Their order size is below MOQ.
- They require certifications or local service the user cannot provide.
- They are end consumers rather than B2B buyers.
- They have long tender cycles unsuitable for the user's current stage.
- They need local inventory or installation support that the user cannot support.

# Output Template

Use this as the standard structure for the Chinese foreign-trade market and customer development report.

## Core Output Rule

For every important market finding, answer:

"这个信息对中国外贸企业意味着什么？"

Do not only list market facts. Connect findings into an action chain:

市场发现 -> 产品建议 -> 客户建议 -> 搜索方法 -> 开发角度

If evidence is limited, clearly mark the section as preliminary and list what must be verified.

## 1. 执行摘要

Answer directly:

- 市场是否值得开发：
- 市场机会等级：高 / 中 / 低
- 推荐产品方向：
- 推荐客户类型：
- 最大机会：
- 最大风险：

Briefly explain why each conclusion matters to a Chinese export company.

## 2. 信息完整度与分析边界

Explain:

- 用户提供了哪些信息
- 缺少哪些信息
- 哪些属于事实
- 哪些属于样本观察
- 哪些属于初步判断
- 哪些需要人工验证

If company information is insufficient, state that company-fit and customer-priority conclusions are preliminary.

## 3. 市场机会判断

Include:

- Demand strength
- Market growth or demand drivers
- Channel accessibility
- Competitive intensity
- Compliance and entry barriers
- Overall opportunity level
- Meaning for Chinese suppliers

## 4. 产品分类和应用场景

State the product category:

- 消费品
- 工业产品
- 机械设备
- 原材料
- 包装产品
- 家居产品
- 电子产品
- B2B 服务

Then explain:

- Main application scenarios
- Who uses or buys the product
- Which scenarios are more promising
- How the product category changes the research and customer-development approach

## 5. 市场需求和趋势

Cover:

- Demand drivers
- Local user or buyer needs
- Seasonal or industry-cycle factors
- Channel or category trends
- Product feature trends
- What these trends mean for product selection and customer development

## 6. 产品规格和价格观察

Use a table when useful:

| 产品/规格方向 | 常见特征 | 价格带/报价特征 | 渠道 | 对中国供应商的启示 |
|---|---|---|---|---|

Clarify whether prices are retail, ecommerce, distributor, wholesale, project, or inquiry-based.

## 7. 消费者痛点

Summarize pain points from reviews, Q&A, forums, buyer guides, distributor comments, or industry discussions:

- Quality or durability issues
- Function or performance issues
- Installation, use, maintenance, or service issues
- Price, delivery, or availability issues
- Trust, compliance, or warranty issues

Connect each pain point to possible product improvement, selling point, or outreach angle.

## 8. 品牌和竞品

Use a table:

| 品牌/公司 | 定位 | 代表产品/服务 | 渠道 | 可学习点 | 可避开点 |
|---|---|---|---|---|---|

Separate local brands, imported brands, retailers' private labels, distributors, and overseas suppliers when relevant.

## 9. 产品机会和差异化

Output actionable opportunities:

- Product function differentiation
- Material/process differentiation
- Design/packaging differentiation
- Certification/quality differentiation
- Service/delivery differentiation
- Application-scenario differentiation
- Price-tier positioning

Explain which customer type each differentiation direction helps develop.

## 10. 企业自身能力分析

Summarize the user's stated capabilities:

- Company type
- Scale
- Main products
- Price positioning
- MOQ
- Lead time
- Capacity
- OEM/ODM/R&D/customization
- Packaging customization
- Certifications
- Export markets
- Existing customer types
- After-sales and warranty ability

Do not assume missing capabilities.

## 11. 市场机会和企业匹配

Use the company-fit table:

| 客户类型 | 市场机会 | 企业匹配度 | 开发难度 | 判断原因 | 建议 |
|---|---|---|---|---|---|

Enterprise match must be 高 / 中 / 低 and must include the reason.

## 12. B2B 客户类型

List suitable B2B customer types:

| 客户类型 | 需求场景 | 采购关注点 | 匹配度 | 开发难度 |
|---|---|---|---|---|

Explain which customer types should be prioritized and which should not be first priority.

## 13. 完整 ICP 客户画像

For each ICP, include:

1. 客户类型
2. 公司规模
3. 所在市场
4. 销售渠道
5. 产品类型
6. 产品价格带
7. 产品线特征
8. 采购模式
9. 可能采购本产品的原因
10. 当前可能存在的问题
11. 采购触发信号
12. 优先开发信号
13. 排除条件
14. 建议联系人岗位

Do not use only broad labels such as importer, wholesaler, ecommerce seller, or brand owner.

## 14. 客户采购信号

For each ICP, output selected signals:

| 客户信号 | 可能说明 | 如何验证 | 建议联系角度 |
|---|---|---|---|

Choose signals based on the product and industry. Do not mechanically list every possible signal.

## 15. 客户优先级

Classify customers:

- 高优先客户：
- 中优先客户：
- 低优先客户：

Explain the reason, not only the category name.

## 16. 客户筛选评分

Build a product- and industry-specific scoring model:

| 判断条件 | 分值 | 判断方法 |
|---|---|---|

Include positive and negative signals. Explain how to use the score to classify high, medium, and low priority customers.

## 17. Google 找客户方法

Do not output only keyword lists. Use:

| 客户类型 | 搜索公式 | 搜索例子 | 可能找到什么 | 如何判断 | 如何排除无效结果 |
|---|---|---|---|---|---|

Include at least:

1. 产品加客户类型
2. 行业加 Distributor
3. 网站页面特征搜索
4. 品牌和产品目录搜索
5. 展会和行业协会搜索

Explain how to exclude Chinese suppliers, Alibaba-like pages, pure retail product pages, invalid SEO pages, and irrelevant directories.

## 18. LinkedIn 找客户方法

Output:

- 公司关键词
- 行业筛选
- 国家筛选
- 公司规模筛选
- 公司页面判断
- People 页面找人
- 决策岗位优先级
- Boolean 搜索
- 如何判断是否有采购影响力

Adjust titles and filters by ICP.

## 19. 其他客户来源

Select only suitable sources for the product:

- Amazon 品牌反查
- Walmart 品牌反查
- 行业展会
- 行业协会
- 经销商名单
- 海关数据
- 品牌官网
- B2B 平台
- Kickstarter
- 企业招聘信息

Do not output every channel every time. Explain why each selected source fits the product and customer type.

## 20. 关键联系人岗位

Output by customer type:

| 客户类型 | 优先联系人岗位 | 次优联系人岗位 | 判断采购影响力的方法 |
|---|---|---|---|

Include role-specific communication focus.

## 21. 不同 ICP 的客户开发策略

Use:

| 客户类型 | 关注点 | 采购痛点 | 推荐卖点 | 联系理由 | 开发信角度 |
|---|---|---|---|---|---|

Do not give every ICP the same selling point or outreach angle.

## 22. 联系理由

Before writing outreach angles, answer for each priority ICP:

- 客户信号：
- 客户可能存在的问题：
- 供应商可以提供的价值：
- 为什么现在联系：
- 建议联系角度：
- 需要验证的信息：

The reason to contact must come from an observable or reasonably inferable customer signal.

## 23. 开发信切入方向

Output 5-8 outreach directions. For each:

- Target ICP
- Trigger or signal
- Customer pain point
- Opening angle
- Proof/material to attach
- Expression to avoid

Keep this strategic; do not generate a full email unless the user asks.

## 24. 认证、法规、关税和市场风险

Cover:

- Possible certifications
- Possible regulations
- Possible HS code and tariff verification direction
- Channel-entry requirements
- Product-claim risks
- Warranty, after-sales, local service, and documentation risks
- Legal/compliance items requiring professional confirmation

State clearly that regulations, certifications, and tariffs must be verified with official bodies, testing labs, customs brokers, or legal/compliance professionals.

## 25. 进入市场前验证清单

List concrete checks before outreach or market entry:

- HS code
- Required certifications
- Channel-required certifications
- True landed cost
- Distributor/retailer margin
- MOQ fit
- Product localization
- Packaging/language requirements
- Warranty and after-sales expectations
- Customer list validity
- Sample/testing requirements
- Product claims requiring lab or legal review

## 26. 下一步客户开发行动

Give a practical action plan:

- What to verify first
- Which ICP to search first
- Which Google searches to run first
- Which LinkedIn filters to use first
- What customer evidence to collect
- What sales materials to prepare
- What outreach angle to test first
- What should stop or change the plan

# Research Rules by Product Type

Classify the product first. If uncertain, state the likely category and why, then adapt the research plan.

## Shared Research Backbone

For every product, research:

- Market demand signals and development opportunity
- Local product types, specifications, applications, and use cases
- Price bands by channel and quality level
- Sales channels and buyer journey
- User pain points and complaints
- Local brands, competitors, representative products
- Suitable B2B customer types
- Compliance, certification, tariffs, logistics, and market-entry risk
- Product differentiation and outreach angles

## Consumer Goods

Emphasize consumer demand, lifestyle trends, seasonality, retail/ecommerce channels, reviews, packaging, design, brand positioning, influencer or social proof, and price tiers. Compare Amazon, major retailers, brand sites, review sites, and marketplace listings when available.

Best customer targets often include importers, distributors, brand owners, chain retailers, ecommerce sellers, private-label brands, and specialty stores.

## Industrial Products

Emphasize technical specs, standards, durability, safety, procurement criteria, application industries, total cost of ownership, and supply reliability. Compare industrial distributors, technical datasheets, standards bodies, trade associations, and buyer guides.

Best customer targets often include manufacturers, industrial distributors, OEMs, maintenance providers, contractors, and procurement departments.

## Machinery and Equipment

Emphasize equipment capacity, automation level, compatibility, installation, maintenance, spare parts, after-sales service, local service coverage, financing, operator training, and safety compliance.

Best customer targets often include factories, system integrators, equipment distributors, engineering firms, production managers, plant managers, and technical procurement teams.

## Raw Materials

Emphasize downstream industries, grades, purity/specifications, consistency, certifications, import dependency, commodity price volatility, logistics, storage, supplier qualification, and long-term contract patterns.

Best customer targets often include manufacturers, converters, formulators, distributors, procurement teams, R&D teams, and quality teams.

## Packaging Products

Emphasize material, barrier properties, food/contact safety, sustainability, recyclability/compostability claims, printing/customization, MOQ, retail shelf impact, compliance, and brand-owner requirements.

Best customer targets often include food/beverage brands, pet product brands, cosmetics brands, ecommerce brands, packaging distributors, contract packers, and private-label manufacturers.

## Home Goods

Emphasize style trends, room/application scenarios, materials, safety, durability, packaging, retail channels, private-label opportunities, reviews, and price/quality tiers.

Best customer targets often include home decor brands, furniture retailers, importers, distributors, chain stores, online retailers, and hospitality/project buyers.

## Electronics

Emphasize features, chip/components, safety and electromagnetic compliance, battery/charging rules, warranty, failure complaints, firmware/app ecosystem if relevant, retail channels, and certification.

Best customer targets often include electronics brands, importers, distributors, specialty retailers, ecommerce brands, system integrators, and installers.

## B2B Services

Emphasize target industries, buyer pain points, decision process, proof of competence, local delivery requirements, data/security/compliance issues, ROI, case studies, and buying triggers.

Best customer targets often include company leadership, department heads, procurement, operations, marketing/sales leaders, technical owners, and channel partners.

## Opportunity Judgment

Rate opportunities qualitatively as high, medium, or low using:

- Demand signal strength
- Competitive intensity
- Preliminary fit signals only; use `company-fit-rules.md` for the formal company capability match.
- Channel accessibility
- Differentiation potential
- Compliance and tariff burden
- Expected margin pressure
- Sales-cycle complexity

Do not reduce the answer to a single score without explaining tradeoffs.

# Skill Requirements and User Input Requirements

Use these requirements to parse the user's brief and decide whether to proceed, ask a question, or mark assumptions.

## Required Inputs

The user must provide:

1. Product name
   - Ask for a specific product rather than a broad category when possible.
   - Weak examples: outdoor products, lighting products, furniture.
   - Better examples: outdoor solar garden lights, motion-sensor solar security lights, aluminum outdoor dining tables, folding camping chairs, food-grade silicone sealant, biodegradable pet food packaging bags.

2. Target market
   - Accept a country or region, such as United States, Germany, United Kingdom, France, Japan, Southeast Asia, or Europe.
   - If the user gives a broad region, explain that countries differ in market demand, regulations, channels, and buyer behavior; then recommend priority countries to research based on public evidence.

If either product or target market is missing, ask for the missing item before producing the report.

## Recommended Optional Inputs

Use these fields to make recommendations more company-specific:

- Company type: manufacturer, OEM/ODM factory, integrated manufacturer/trader, trading company, brand owner, cross-border ecommerce company, raw material supplier, equipment supplier, B2B service provider, or other.
- Company advantages:
  - Product advantages: OEM/ODM, customization, R&D, patents, broad SKU range, small-batch orders, stable quality, mid/high-end product line.
  - Production advantages: own factory, automated production, years of production experience, monthly capacity, short lead time, fast new product development.
  - Certifications: CE, RoHS, FCC, UL, FDA, BSCI, FSC, ISO, GRS, or industry-specific certifications.
  - Service advantages: product design, packaging design, customization, after-sales support, overseas warehouse, fast sampling.
  - Market experience: exported to the US, Europe, large retailers, brand customers, local regulatory familiarity, trade show experience.
- Product specifications: material, size, core functions, usage, application scenarios, price range, MOQ, lead time, certifications.
- Current major markets: countries already exported to or sold in; countries not yet entered.
- Current major customer types: brand customers, importers, wholesalers, distributors, retailers, chain stores, ecommerce sellers, engineering companies, construction companies, manufacturers, raw material buyers, agents, or other.
- Desired customer types: importers, wholesalers, distributors, brand customers, retailers, chain retailers, ecommerce sellers, Amazon brand sellers, engineering companies, construction companies, manufacturers, raw material buyers, industry agents.
- Research goals:
  - Market judgment: whether to enter, whether demand exists, new product opportunities, product opportunity comparison, priority country selection.
  - Product research: local hot products, feature trends, prices, user pain points, competitors and brands, positioning.
  - Customer development: importers, distributors, brand customers, retailers, ICP, Google keywords, LinkedIn keywords, contact roles.
  - Marketing and content: product titles, selling points, SEO keywords, website content, outreach entry points, development advice.
- Customers to avoid: small Amazon sellers, end consumers, orders below a stated MOQ, low-price customers, large retail chains if temporarily unsuitable.
- Current business problems: unclear customer target, difficulty finding customers, price pressure, severe homogeneity, low outreach reply rate, unclear differentiation, certification uncertainty, unclear brand-customer approach.
- Desired research focus: local brands/competitors, prices, customer pain points, importers/distributors, certification/regulation, Google keywords, product differentiation.

## Minimum Input Handling

If the user provides only product and target market, proceed with basic research and state:

"由于暂未提供企业类型、产品优势、产品规格和目标客户，当前报告将以行业整体情况为基础。有关产品适配度、目标客户优先级和开发策略的建议属于初步判断，需要结合企业实际情况进一步调整。"

## Company Type Adjustment

Adjust emphasis based on company type:

- OEM/ODM factory: prioritize brand customers, importers, distributors, private-label retailers, customization needs, certification readiness, MOQ and production capability.
- Trading company: prioritize product portfolio fit, supplier integration, flexible sourcing, channel coverage, and customer types that value breadth and responsiveness.
- Brand owner: prioritize local sales channels, consumer needs, competitor positioning, retail/ecommerce fit, and brand differentiation.
- Raw material supplier: prioritize downstream manufacturers, converters, procurement roles, technical standards, volume demand, and supply stability.
- Equipment supplier: prioritize industrial users, system integrators, maintenance/service capability, technical specs, after-sales needs, and compliance.
- B2B service provider: prioritize buyer pain points, procurement triggers, decision roles, credibility proof, local delivery constraints, and ROI messaging.

## Complete Input Example

Product: outdoor solar security light
Target market: United States
Company type: Chinese OEM/ODM manufacturer
Main product: motion-sensor solar security light
Functions: solar charging, motion sensing, high-brightness LED, IP65 waterproof, customizable brightness and sensing mode
Advantages: 15 years production experience, OEM/ODM, R&D team, custom packaging, 30-day lead time
Certifications: CE, RoHS
MOQ: 500 pieces
Current markets: Germany, France, United Kingdom
Current customers: European outdoor lighting brands and importers
Desired customers: US outdoor lighting brands, home improvement importers, medium/large distributors
Goals: judge US opportunity, analyze prices, understand pain points, find suitable customer types, generate Google keywords, find outreach angles
Avoid: low-price small ecommerce sellers, buyers only sourcing generic low-price products
Research focus: mid/high-end solar security lighting, differentiation, US local brands, retail channels, pain points, certification and compliance risks

# Source and Evidence Rules

Use current public information whenever specific market, price, regulation, tariff, channel, brand, or competitor claims are needed.

## Source Types

Prioritize sources in this order when available:

1. Official sources: customs/tariff databases, government regulators, standards bodies, trade statistics, official import rules.
2. Industry sources: trade associations, market reports, exhibition directories, distributor catalogs, industry media.
3. Channel sources: Amazon, Walmart, Home Depot, Lowe's, Target, Wayfair, Grainger, Alibaba, Thomasnet, Europages, Global Sources, Made-in-China, local marketplaces, industry distributors.
4. Company sources: competitor websites, brand product pages, catalogs, datasheets, dealer pages, warranty pages, case studies.
5. User voice sources: product reviews, Q&A, Reddit/forums, Trustpilot, app reviews, buyer guides, YouTube comments where relevant.
6. Professional/social sources: LinkedIn company pages, job posts, procurement pages, association member lists.

## Search Paths

Adapt queries to the product and market. Useful patterns:

- `[product] market [country]`
- `[product] brands [country]`
- `[product] distributor [country]`
- `[product] importer [country]`
- `[product] wholesale [country]`
- `[product] specifications [country]`
- `[product] certification [country]`
- `[product] regulation [country]`
- `[product] tariff code [country] import`
- `[product] reviews complaints`
- `[application scenario] [product] supplier [country]`
- `[product] private label manufacturer`

For non-English markets, search in local language when possible and translate findings carefully.

## Evidence Standards

- Prefer multiple independent signals over one source.
- Record the source link beside each important factual claim when feasible.
- For price research, identify channel, product tier, package size/spec, date observed, and whether the price is retail, wholesale, distributor, or quotation-based.
- For user pain points, distinguish direct review complaints from inferred needs.
- For competitor research, separate local brands, import brands, retailers' private labels, and overseas suppliers.
- For regulations and tariffs, treat online findings as preliminary unless confirmed by official sources or professionals.

## Citation and Uncertainty

In the final report:

- Include a source list grouped by section or theme.
- Mark uncertain findings with "需验证".
- Do not invent URLs or cite sources not actually checked.
- State when data is unavailable, outdated, regionally inconsistent, or not directly comparable.

## Manual Verification Questions

Always end with practical verification questions, such as:

- Which HS code applies to the exact product?
- Which certifications are mandatory versus channel-preferred?
- Which local channels accept overseas suppliers directly?
- What price level is realistic after freight, duty, distributor margin, and local service costs?
- Which product claims require lab testing or legal review?
- Which customer segment has purchase volume compatible with MOQ and lead time?

# 外贸市场与客户开发调研信息表

## 必填

产品名称：

目标市场：

## 建议填写

企业类型：

企业主要优势：

主要产品规格：

当前主要市场：

当前主要客户类型：

希望开发的客户：

本次调研的主要目标：

## 可选补充

希望避开的客户：

企业当前面临的问题：

希望重点研究的内容：

## 示例

产品名称：户外太阳能安防灯
目标市场：美国
企业类型：中国 OEM / ODM 生产厂家
主要优势：15 年生产经验，支持 OEM/ODM，有研发团队，支持定制包装，交货时间约 30 天
主要规格：太阳能充电，人体感应，高亮 LED，IP65 防水，CE/RoHS，MOQ 500 件
当前市场：德国、法国、英国
当前客户：欧洲户外照明品牌和进口商
希望开发：美国户外照明品牌、家居建材进口商、中大型经销商
本次目标：判断市场机会、分析价格、了解用户痛点、生成找客户关键词和开发信方向
希望避开：低价小型电商卖家，只采购通用低价产品的客户
重点研究：中高端产品、差异化机会、美国本土品牌、零售渠道、认证和合规风险